Our Mission:
Innovative Consulting and Marketing is the leading consultative sales organization in the Southwest. Our goal is to provide our customers with the inspiration, knowledge and support to build profitable, repeatable and reliable solutions with the products we represent.
Our Guiding Principles:
Take care of the customers, the company and the people. Represent high quality products from organizations that have integrity and focus on bringing value to the customer.
Our History:
Innovative Consulting and Marketing, Inc. was founded in 1995 to represent manufacturers in the consumer electronics space. The company started with the desire to have Arizona and Southern Nevada treated as its own territory instead of it being part of the Southern California or Rocky Mountain territories. Prior to this time, manufacturers reps serviced the territory by visiting from Los Angeles or Denver every 5 or 6 weeks or so. As the dealer base in the territory grew, so did their need to access the right products to support this growth. Innovative was there for them and grew along with them.
What started as a one man firm began to grow. As home building accelerated, so did the need for quality products to sell to the homebuilders that were building the homes and homeowners moving into these homes. A new business channel, called custom installation, was being formed at the time and Innovative was a big part of it. The first products being sold into this space were speakers that went into ceilings and walls, in room volume controls and stereo receivers that provided them the sources and power required for the customer to listen to audio. In addition, flat panel TV's were coming on the scene and required special installation and mounting. The final new piece of equipment that was evolving was the universal remote control. These remotes required special programming in order for the customer to have everything controlled by one remote. The custom installation channel continued to grow and grow and with it more manufacturers moved into the space. Most manufacturers had experience in the retail channel and needed help understanding this new custom installation channel. Innovative was there to teach them how to meet and serve their customers in this new and growing market.
Fast forward to today and you will see a much more mature market for custom installation products and services that include whole home automation, lighting control, automated window coverings, specialized theater rooms, advanced security systems, wireless networking and network distributed audio and video. Innovative Consulting and Marketing in still working with manufacturers to provide the best in sales, training and support to the customers in the custom integration channel. Innovative now has multiple employees in Phoenix and Las Vegas to handle and service issues that may arise anywhere in the territory. Please feel free to contact us and we will provide your company the same great service that many others have received throughout the years.
